Near my home, a private AAPPMA opened a few years ago. The manager's wife hand-printed and laminated fishing permits, then had to personally deliver them to each member. A time-consuming process on both sides, which also limited their options: they could only offer annual permits for the calendar year, while some would have preferred a few-day permit or a rolling year. I had already noticed for a long time that the vast majority of fishery owners were taking their bookings via social media messages or phone, and managing their reservations on Excel.

But it was really at that moment that I had the click: booking private fishing waters could really be simplified. See more But it was really at that moment that I had the click: booking private fishing waters could really be simplified.